Ritz Interactive & Consumers Find Win-Win Solution in Downturn Economy

Ritz Interactive partners with WinBuyer Ltd.

February 1, 2009 – Seven months ago, Ritz Interactive, Inc., a top 500 retailer, added WinBuyer’s Comparison Shopping Application to several of their retail sites, capitalizing on what was previously considered a lost revenue-generating opportunity.

Now, when Ritz Interactive consumers search for a product on WolfCamera.com, PhotoAlley.com, or CameraWorld.com and find it out of stock, they can easily find and purchase the same product from another retailer via the WinBuyer application, which puts comparison shopping directly onto a retailer’s product pages.

“We chose WinBuyer because they display results with near 100% accuracy and provide our consumers with more comparative offers to choose from,” says Fred Lerner, president and CEO at Ritz Interactive, “With WinBuyer we’ve been able to offer our customers a one-stop shopping solution, appeal to current consumer price sensitivities, and monetize a portion of our traffic.”

Launched in July 2008, the WinBuyer Comparison Shopping Application has since attracted hundreds of online retailers looking to gain an advantage in a highly competitive sector. “WinBuyer challenges traditional notions about competing on the internet,” notes Dan Clarke, WinBuyer’s Executive Chairman. “Given the current economic climate, Etailers can no longer afford to ignore the proverbial pink elephant which currently dominates the e-commerce space – consumers are comparing prices.” WinBuyer increases retailer profitability by providing a managed comparison shopping experience and creating a revenue stream from unconverted traffic.

About WinBuyer Ltd.
WinBuyer, founded in 2005, delivers consumer and business comparison shopping solutions; to consumers via comparison shopping engine search and to online retailers via a patent-pending ecommerce application which displays accurate competitive pricing information inside retailers’ sites. WinBuyer is headquartered in Tel Aviv, Israel, with U.S. operations based in Scottsdale, Arizona.

About Ritz Interactive, Inc.
Ritz Interactive is an award-winning, specialty online retailer and e-commerce service provider that operates a network of websites offering high quality, branded lifestyle products. Since its inception in Irvine, California in 1999, the company has become a leader in providing a full selection of photographic and consumer electronics products as well as a wide range of marine, boating and fishing products, at competitive prices for online shoppers. Ritz Interactive’s leading photo-specialty and consumer electronics e-commerce websites are RitzCamera.com and WolfCamera.com, while the company’s leading marine e-commerce website is BoatersWorld.com. Each of the individually branded and marketed websites offers a broad and deep selection of competitively priced products and brings an established brick-and-mortar reputation to the company’s e-commerce platform.