winbuyer.com

WinBuyer™ Welcomes Two Experienced Professionals to Its Team

Director of Sales Chance Lipsky and Marketing Manager Noa Gafni Join the Team

Phoenix/Tel Aviv- April 2008 – WinBuyer announced the addition of two professionals, Chance Lipsky and Noa Gafni, to take on the roles of Director of Sales and Marketing Manager, respectively. These two individuals bring with them their rich experience in the fields of sales and marketing.

Chance Lipksy, Director of Sales, has ample experience in sales, particularly in the retail space. Prior to joining WinBuyer, Mr. Lipsky was the National Sales Manager for Continental Promotion Group (CPG). CPG is a promotional fulfillment company specializing in mail in rebates, cash back rewards, gift cards, and stored value VISA cards. As National Sales Manager, Mr. Lipsky was responsible for bringing on over 140 new retailers, manufacturers, and service providers generating millions in revenue. Prior to working at CPG, Mr. Lipksy was a Business Product Specialist at Sentry Insurance, where he specialized in commercial property and liability insurance. Additionally, Mr. Lipsky was an All American wrestler.

Noa Gafni, the Marketing Manager for WinBuyer, is a Web 2.0 enthusiast with expertise in online marketing, social networking, and interactive content. In late 2005, Ms. Gafni founded Queen Bees, an invite-only social network for women who embody the work hard, play hard ideal. She also worked at Hearst Magazines as the Manager of Social Media, where she was responsible for user-generated content on all of their magazines’ websites. Ms. Gafni launched communities for Cosmopolitan, Marie Claire, and Country Living, as well as interactive components on Seventeen, The Daily Green, Cosmo Girl, Good Housekeeping, Redbook, and House Beautiful.

About WinBuyer
WinBuyer delivers a patent-pending ecommerce application for online retailers that displays accurate and reliable competitive pricing information. The WinBuyer technology positions a retailer’s core products as the low cost leader, turning browsers into buyers and increasing lead-based revenue. WinBuyer is headquartered in Tel Aviv, Israel, with U.S. operations based in Scottsdale, Arizona.


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